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About us

There is a lack of spontaneous conversations and connections happening in real life.

R Lyfe is on a mission to spark conversation, ignite new connection, and cultivate community in the physical world. In today's digital age, people are craving meaningful interactions and a sense of belonging.

Why conversations? Because life is richer with connections, even the short-lived ones. Every "hello" can be:

  • A new experience: You never know who you might meet or what you might learn from a brief chat.
  • A chance to smile: Sharing a friendly exchange can brighten both your day and someone else's.
  • A moment of connection: Conversations, even simple ones, remind us we're not alone.

We encourage you to embrace the joy of talking with others. It's not about forcing long connections, but about being open to the possibility. Every conversation, big or small, adds a little sparkle to youR Lyfe.

  • Start the conversation: We often overthink introductions. R Lyfe promotes the idea that a quick chat can be a positive experience.
  • Expand your world: Talking to others unveils different perspectives and enriches your understanding of the world.

Enjoy the moment: Focus on the smile you exchange, the interesting fact you learn, or the connection you build in that moment.

By encouraging people to spark conversations in real life, R Lyfe aims to:

  • Combat loneliness: Foster a sense of belonging and social connection.
  • Reduce social anxiety: Create a more comfortable and approachable atmosphere for initiating conversations.
  • Build social skills: Provide tools and resources to improve communication skills.
  • Slow down and connect: Encourage people to appreciate the small, everyday interactions that enrich life.

R Lyfe was born from a deep love of all things cat and the introduction of our first product line Cats R Lyfe - a feline-focused novelty clothing brand, focused on bringing cat lovers together in real life. But why stop there and limit the brand to just cat lovers? That's when Cats R Lyfe became R Lyfe Creations, building a lifestyle brand dedicated to your hobbies & passions! Future lines will expand to other areas like: Dogs R Lyfe, Plants R Lyfe, Hugs R Lyfe, Gaming R Lyfe, Coffee R Lyfe, and more.

Sincerely, your resident stay-at-home Cat Dad & R Lyfe founder.
Kyle Schaffer

Break the Ice

Conversation Starters

Interactive Merch

Community Building

Unlock Your Potential

Workshop & Courses

Success Stories

"Spark Squad" Ambassador Program

Manage Social Anxiety

Anonymity Features


Additional Resources